Marketing is an applied discipline, so marketing research should be relevant to marketing practice. The Relevance to Marketing (R2M) Index measures this relevance based on text mining methodology, which can be a valuable tool for both academics and practitioners.
Marketing is an applied discipline, so marketing research should be relevant to marketing practice. The Relevance to Marketing (R2M) Index measures this relevance based on text mining methodology, which can be a valuable tool for both academics and practitioners.