Measuring the Relevance of Academic
Marketing Articles to Practice
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Score an academic marketing article on its relevance to
practice, using a methodology by Jedidi, Schmitt, Ben
Sliman, and Li (2021), forthcoming in Journal of
Marketing.


R2M Score

0.2

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Top Five Topics Associated With Article

This figure shows the top five topics associated with your article and their associated topical (x-axis) and timely relevance (y-axis) scores. The larger the font of a topic, the more likely your article is associated with the topic. The four quadrants in the figure show the five topics relative to the average topical and timely relevance scores across all topics. For example, topics in the lower right quadrant have above average scores on topical relevance, but below average scores on timely relevance. An article with a high R2M score should have its top five topics in the upper right quadrant.

R2M Score Over Time

The figure shows the evolution of the R2M score of your article over time relative to an average article.

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R2M Index

Measuring the relevance of academic marketing articles to practice.